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  • Workplace Strategy Expo

Privacy Policy

Data protection at a glance

The protection of your data and your privacy rights when collecting, processing and using your personal data is an important issue for us. Complying with the statutory provisions regarding data protection is therefore a natural part of our business. This document is intended to provide a brief outline of how we protect your data and what this means for you when you use our (online) services.

Normally, we collect personal data when you contact us, e.g. visit our fairs, use our online portal and services or visit our websites. This document provides you with information about your rights and the data processing carried out by børding exposition. Please do not hesitate to contact us in person if you have any further queries regarding data protection.


boerding exposition SA carries out the data processing on our websites.

børding exposition SA
Firststr. 15, 8835 Feusisberg
Téléphone: +41 22 733 17 50
Fax: +41 22 733 02 60
Email: info@boerding.com

The responsible body is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses etc.).


børding exposition SA
Firststr. 15, 8835 Feusisberg

Email: datenschutzbeauftragter @ confidat.de
Phone: +49 621 86179498


One way in which we obtain your data is if you give them to us. This could be data that you provide in a contact form, for example. Other data are automatically collected when you visit the websites via our IT systems. This particularly includes technical data (e.g. internet browser, operating system or time of visiting the page). These data are collected automatically as soon as you access our websites.

Some data are collected to ensure that we provide our websites free of errors. Other data could be used to analyse your user behaviour or to enable us to fulfil our contractual obligations towards you.

Generally, we process data on the basis of the following legal bases:

  • If you give us your express consent (Art. 6 (1) (a) GDPR), e.g. if you want us to contact you directly or if you subscribe to our newsletter.
  • For performing our contractual duties (Art. 6 (1) (b) GDPR), e.g. if you place an order using our ticket shop.
  • As a company, we are subject to various legal obligations (Art. 6 (1) (c) GDPR).
  • We also process data on the basis of a legitimate interest pursued by us or third parties (Art. 6 (1) (f) GDPR). This includes data processing for the purposes of direct marketing and promotions and for the needs-oriented design of the website.
  • If you apply for a job with us, we process your data for the purpose of creating an employment relationship (§ 26 (1) New German Federal Data Protection Act (New BDSG)).


We may disclose your data to børding exposition SA group companies or selected partner companies to enable us to process your data for the above purposes. Where necessary, we have concluded an order processing contract with the recipients. These services include e.g. ticketing, mailings, stand construction services and catalogue entries.

The personal data entered by the customer on this website will be used to contact the customer by e-mail and - in case the customer has agreed to receive the newsletter during registration - to keep him informed about the events. 

Boerding advises the customer that his data will also be saved on the boerding computer system to the required extent and used for further processing, for the purpose of contract management (invoicing, note on receipt of payment, automatic creation of print@home ticket) and the execution of the event (checking and identification of the customer and invalidation of the entrance tickets at the event location) in accordance with the provisions of data protection.

We may also disclose your data to third parties if this is necessary in order to perform our services. This could include the following partners: transport companies (for orders), credit institutions and payment service providers, credit checks.

We may also transfer data if we are obliged to do so, for example to public bodies or in connection with a court order.

Your personal data will in general not be transferred to third parties without your consent.

While registering with a free admission code as a visitor or a trade visitor, you agree that boerding exposition will be allowed to transfer the following personal data, after assignment to the redeemed admission code, to the inviting party for the following purposes: we will pass on the name of your company, your forename, surname, address and details of your visit to the event so that the inviting party can check who redeemed the issued admission codes.

We will pass on your e-mail address and - if voluntarily indicated - your telephone and fax number, to the inviting party for advertising or other purposes of the inviting party.

The inviting party will be solely responsible for the further use of your data.

When applying for a Masterclass, the applicant's first and last name, company, e-mail and position will be submitted to the respective company that provides the speaker of the Masterclass, for the purpose of selecting the participants.


Your browsing habits can be evaluated statistically when you visit our websites. This particularly happens using cookies and so-called analytics programmes. Your browsing habits are usually analysed anonymously; the browsing habits cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Please refer to our Data Protection Policy for details regarding this.

You can object to this analysis. We will provide you with information on how you can object in this Data Protection Policy.


You have the right to receive information regarding the origin, recipient and purpose of your stored personal data. You also have a right to request the correction, blocking or deletion of these data and a right to data portability. If you have given us you consent, you can revoke this with future effect. You can contact the data protection officer at any time about this and any other issues in relation to data protection. You also have the right to complain to the relevant supervisory authorities.


When you use our websites, various personal data are collected. Personal data are data that can be used to identify you personally. This Data Protection Policy sets out which data we collect and what we use them for. It also sets out how and for what purpose this happens.

Please note that data transfer over the internet (e.g. when communicating by email) may involve security breaches. It is not possible to completely protect data from being accessed by third parties.


The website provider automatically collects and stores information in so-called server log files that your browser automatically sends to us. This information is:

  • type of browser and browser version
  • operating system used
  • referrer URL
  • host name of the accessing computer
  • time of the server request
  • IP address

These data shall not be consolidated with other data sources.

The basis for the data processing is Art. 6 (1) (f) GDPR.



If you make enquiries using our contact form, we store your details from the enquiry form including any contact detailsyou have provided for the purposes of processing the enquiry and in the event of any further related queries. We shall not disclose these data without your consent.

The data provided in the contact form shall be processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You may revoke this consent at any time. An informal notice by email is sufficient for this. The lawfulness of the data processing operations carried out before revocation shall remain unaffected by such revocation.

We shall retain the data you provide in the contact form until you ask us to delete it, revoke your consent to storage or the purpose for the data storage has lapsed (e.g. after your enquiry has been processed). Mandatory legal provisions – particularly retention periods – remain unaffected.


If you wish to receive the newsletter offered on our website, we need your email address and information that would allow us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data shall not be collected or shall only be collected if the data subject agrees. We use these data exclusively for the purpose of sending the requested information; we do not disclose this to third parties.

The data provided in the newsletter application form shall be processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You may revoke your consent to store data and your email address and your consent to the use of the same for the purposes of sending the newsletter at any time by using the “unsubscribe” link in the newsletter. The lawfulness of any data processing operations that have already taken place shall not be affected by the revocation.

We store the data you have provided to us for the purpose of the newsletter subscription until you cancel the newsletter and delete it after unsubscribing from the newsletter. Data that we have stored for other purposes (e.g. email addresses for the member’s area) remain unaffected by this.

Usage data


You can disagree to the collection and use of your IP address by Google Analytics at any time with immediate effect. Further information can be found at http://tools.google.com/dlpage/gaoptout?hl=en.

We would like to add that on this website Google Analytics has been expanded with the code “gat._anonymizeIp();”, in order to guarantee anonymized collection of IP addresses.

This website uses Google Analytics, a web analysis service of Google Inc. / Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Analytics uses “Cookies”, text files that are saved on your computer and that enable analysis of your use of the website. The information about your usage of this website, created by the Cookies, (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information in order to assess your use of this data and to compile reports about web activity for the website operator and in order to perform other services associated with website and internet usage. Google will also, as necessary, transmit this information to third parties, as long as this is legally provided for, or if third parties are processing data on contract for Google. Google will under no circumstances connect your IP address with other Google data. You can prevent the installation of Cookies by using a corresponding setting on your web browser software; we would like to add that, if you do this, you may not be able to fully utilize all functions of this website. Through the use of this website, you state your agreement with the processing of data collected about you by Google in the way described above and for the purposes named above.

This website also uses Google Analytics' "demographic features" feature. This allows reports to be generated that contain statements about demographic data such as age, gender and interests of site visitors. This data comes from interest-related advertising by Google, the Google Display Network, and visitor data from third-party providers.

Further information about Google (Universal) Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376


With Twitter and its Retweet functions, we use social plug-ins from Twitter.com, operated by Twitter Inc. 795 Folsom St., Suite 600, San Francisco, CA 94107. If you use Retweet, the websites visited by you are announced to third parties and associated with your Twitter account. Details about handling of your data by Twitter as well as your rights and setting options for protecting your personal information can be found in Twitter's data privacy policy:  https://twitter.com/privacy?lang=en.


Facebook remarketing/retargeting: Our site features integrated remarketing tags of the social network Facebook, 1061 South California Avenue, Palo Alto, CA 94304, US. When you visit our website, the remarketing tags establish a direct link between your browser and the Facebook server. This informs Facebook that you visited our website with your IP address. In turn, this allows Facebook to allocate the visit to our website to your user account. We can use the information obtained in this way for displaying Facebook ads. We would like to point out that, as the operator of the website, we receive no information from Facebook about the content and use of the data transmitted.
Further information is available in the Facebook data protection statement at https://www.facebook.com/about/privacy/.
If you do not wish for any data to be collected via Custom Audiences, you can deactivate this feature here: https://www.facebook.com/ads/website_custom_audiences/

LinkedIn Analytics and LinkedIn Ads

We use the conversion tracking technology and retargeting feature of LinkedIn Corporation on our website.
With this technology it is possible to insert personalized ads to visitors of this website on LinkedIn.
It also provides the ability to create anonymous reports on ad performance and website interaction information.

To do this, the LinkedIn Insight tag is included on this website, which connects you to the LinkedIn server when you visit this website and are logged into your LinkedIn account at the same time.
Please refer to LinkedIn's privacy policy at www.linkedin.com/legal/privacy-policy for more information on data collection and use, and the choices and rights to protect your privacy.
If you are logged in to LinkedIn, you can deactivate data collection at any time by clicking on the following link: www.linkedin.com/psettings/enhanced-advertising.

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users' personal data, reference is made to the following information on Google services.
Terms of Service: www.google.com/intl/en/analytics/tag-manager/use-policy/


For the optimized playout of relevant advertising media we trust ad4mat. ad4mat is a product and brand of advanced store GmbH, Alte Jakobstraße 79/80, 10179 Berlin, Germany. By means of the technology used, technical information and data about the surfing behaviour of visitors are collected on this site. This is done using cookies (small text files) which are stored on your computer. With the aid of an analysis of surfing behaviour based on a special algorithm, advanced store can recommend products and offers by means of advertising banners on this and other websites that are specifically relevant, i.e. correspond to your interest. The use of cookies serves the sole purpose of optimising the recommended advertising content, there is no personal identification of the website user. The use of ad4mat as an online marketing service provider is subject to a legitimate interest pursuant to Art. 6 Para. 1 lit. f DSGVO.
advanced store GmbH has committed itself to the European industry standard for online behavioral advertising of the EDAA - further information as well as preference management can be found at www.youronlinechoices.com. Should you wish to object to the use of cookies and the corresponding analysis of your surfing behaviour, you can do so here. The provider's data protection regulations can be found here: https://www.ad4mat.com/de/datenschutz/

Online Behavioral Advertising

For the delivery of preference-based advertising, we use cookies of Adnologies Adserver within our banner campaigns. To opt out from this advertising format, please use the following page: www.youronlinechoices.com/de


1. We use the conversion tracking technology and retargeting feature of LinkedIn Corporation on our website.

2. With this technology it is possible to insert personalized ads to visitors of this website on Linkedin.
It also provides the ability to create anonymous reports on ad performance and website interaction information. 
To do this, the LinkedIn Insight tag is included on this website, which connects you to the LinkedIn server when you visit this website and are logged into your LinkedIn account at the same time.

3. Please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy for more information on data collection and use, and the choices and rights to protect your privacy. 
If you are logged in to LinkedIn, you can deactivate data collection at any time by clicking on the following link: https://www.linkedin.com/psettings/enhanced-advertising.

November 2018